{"id":1774,"date":"2026-03-28T12:35:03","date_gmt":"2026-03-28T12:35:03","guid":{"rendered":"https:\/\/onesystemcrm.com\/help\/?post_type=docs&p=1774"},"modified":"2026-03-28T12:35:03","modified_gmt":"2026-03-28T12:35:03","password":"","slug":"funnel-statistics","status":"publish","type":"docs","link":"https:\/\/onesystemcrm.com\/help\/Supports\/funnel-statistics\/","title":{"rendered":"Funnel Statistics"},"content":{"rendered":"

This article will show you how to track and interpret the performance of your funnels using HighLevel\u2019s built-in funnel statistics. You’ll learn what is tracked, where to find stats, and how to interpret them!<\/p>\n

How to Access Funnel Statistics<\/strong><\/h1>\n

Step 1:<\/strong>\u00a0Navigate to Site or Funnel<\/u><\/h4>\n
    \n
  1. \n

    From the left side navigation menu, go to Sites<\/strong><\/p>\n<\/li>\n

  2. \n

    In the top navigation ribbon, select\u00a0Funnels\u00a0<\/strong>or\u00a0Sites<\/strong><\/p>\n<\/li>\n

  3. \n

    Click the 3 dots next to the funnel or site you’d like to analyze and select\u00a0Edit
    \n\"\"
    \n<\/strong><\/p>\n<\/li>\n<\/ol>\n

    \n

    Step 2:\u00a0<\/strong>Open Stats<\/u><\/h4>\n
      \n
    1. \n

      In the top secondary navigation bar, click the\u00a0Stats<\/strong> tab<\/p>\n<\/li>\n

    2. \n

      Use the timeline drop-down<\/strong>\u00a0in the upper-right to filter by custom date ranges.<\/p>\n<\/li>\n<\/ol>\n

      \"\"<\/p>\n

      <\/h4>\n

      \nStep 3:\u00a0<\/strong>Analyze Stats<\/u><\/h4>\n

      The stats table will display with the following columns:<\/p>\n

        \n
      • \n

        Page:<\/strong> the funnel step or page<\/p>\n<\/li>\n

      • \n

        Views (All\/Uniques):\u00a0<\/strong>total and unique visitors<\/p>\n<\/li>\n

      • \n

        Opt-ins (Count\/Rate):\u00a0<\/strong>submissions and opt-in rate<\/p>\n<\/li>\n

      • \n

        Sales (Count\/Rate\/Value):<\/strong> transactions, conversion rate, and total revenue<\/p>\n<\/li>\n

      • \n

        Earnings\/Page View:<\/strong>\u00a0revenue per view<\/p>\n<\/li>\n<\/ul>\n

        <\/p>\n

        \n

        Metrics Breakdown<\/strong><\/h2>\n

        Page Views<\/strong><\/h4>\n
          \n
        • All:<\/strong> Number of total page visits<\/li>\n
        • Uniques: \u00a0<\/strong>Uniques page views<\/li>\n<\/ul>\n

          Opt-ins (Form Submission, Survey Submission, 2-Step Order Form Submission)<\/strong><\/h4>\n
            \n
          • All:\u00a0<\/strong>Opt-ins<\/li>\n
          • Rate:<\/strong>\u00a0(Opt-ins * 100) \/ (Unique page views)<\/li>\n<\/ul>\n

            Sales<\/strong><\/h4>\n
              \n
            • Count:<\/strong> Number of product sold<\/li>\n
            • Rate:<\/strong> (Number of product sold * 100) \/ (Unique page views)<\/li>\n
            • Value:\u00a0<\/strong>Total value of products sold<\/li>\n<\/ul>\n

              Earnings \/ Pageview<\/strong><\/h4>\n
                \n
              • All:<\/strong>\u00a0 (Total value of products sold ) \/ (Page views )<\/li>\n<\/ul>\n
                \n

                Site and Funnel Analytics<\/strong><\/h2>\n

                While the\u00a0Stats<\/strong>\u00a0tab inside a funnel provides performance data at the page level, the\u00a0Analytics<\/strong>\u00a0dashboard offers a broader, more visual overview across all your funnels and websites. It includes interactive graphs, comparison tools, and visitor segmentation, making it easier to spot trends and identify opportunities for optimization.<\/p>\n

                To explore this centralized reporting view, go to\u00a0Sites > Analytics<\/strong>.<\/p>\n

                For more information, see\u00a0How to Use Site and Funnel Analytics in HighLevel<\/p>\n

                <\/p>\n

                \n

                Frequently Asked Questions<\/strong><\/h2>\n

                Q: Why don\u2019t my stats match my Google Analytics data?<\/strong>
                Google Analytics tracks sessions differently than HighLevel. Differences may arise from bounce filtering, ad blockers, or non-funnel entry points.<\/p>\n

                Q: Can I automate actions based on page views?<\/strong>
                Yes! You can trigger workflows when a contact views a specific funnel page. To learn more, see\u00a0 View Triggers for Funnels and Websites<\/p>\n

                Q: What qualifies as an ‘opt-in’?<\/strong>
                Any successful form submission on a funnel step with a form block counts as an opt-in.<\/p>\n","protected":false},"excerpt":{"rendered":"

                This article will show you how to track and interpret the performance of your funnels using HighLevel\u2019s built-in funnel statistics. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"doc_category":[86],"doc_tag":[],"class_list":["post-1774","docs","type-docs","status-publish","hentry","doc_category-funnels-and-websites"],"year_month":"2026-07","word_count":378,"total_views":"13","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"usamasaeed219","author_nicename":"usamasaeed219","author_url":"https:\/\/onesystemcrm.com\/help\/author\/usamasaeed219\/"},"doc_category_info":[{"term_name":"Funnels and Websites","term_url":"https:\/\/onesystemcrm.com\/help\/Supports-category\/funnels-and-websites\/"}],"doc_tag_info":[],"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/docs\/1774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":1,"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/docs\/1774\/revisions"}],"predecessor-version":[{"id":1777,"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/docs\/1774\/revisions\/1777"}],"wp:attachment":[{"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/doc_category?post=1774"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/onesystemcrm.com\/help\/wp-json\/wp\/v2\/doc_tag?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}